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Adertising note cards

Object Number: 
2012.16.3
Date: 
1923
Medium: 
Celluloid
Dimensions: 
Overall: 4 7/8 x 2 1/2 in. (12.4 x 6.3 cm)
Inscriptions: 
Front text: PHONE VANDERBILT 10063 / GOLDY BROS. / MANUFACTURERS OF / SILKS AND RIBBONS / 480 FOURTH AVE / NEW YORK, N.Y. / SAMPLE NO. 345 Back text: GOLDY BROS. / 480 FOURTH AVE., NEW YORK, N.Y. / PHONE VANDERBILT 10063 / 1923 calendar / THE AMERIAN ART WORKS, COSHOCTON, O.
Description: 
Advertising note cards with celluloid front and back covers for the Goldy Bros. Front text reads: PHONE VANDERBILT 10063 / GOLDY BROS. / MANUFACTURERS OF / SILKS AND / RIBBONS / 480 FOURTH AVE. / NEW YORK, N.Y. / SAMPLE NO. 345 Back text reads: GOLDY BROS. / 480 FOURTH AVE., NEW YORK, N.Y. / PHONE VANDERBILT 10063 / 1923 calendar / THE AMERICAN ART WORKS, COSHOCTON, O.
Gallery Label: 
Celluloid, the first entirely synthetic plastic, was invented by John Wesley Hyatt (1837-1920) of Albany in 1869. It is created from nitrocellulose and camphor along with dyes and other agents. Hyatt first developed the material as a less expensive alternative to ivory in the production of billiard balls. Hyatt's invention was patented in 1869 and subsequently used for a wide range of objects, both in imitation of expensive animal products like ivory, horn, and tortoiseshell, and also as an inexpensive medium for objects such as dresser sets, jewelry, picture frames, and advertising giveaways. Celluloid, which is both flammable and fragile, was gradually supplanted by the stronger Bakelite in the 1920s. Celluloid continues to be used today for making Ping Pong balls and guitar picks.
Credit Line: 
Gift of Dadie and Norman Perlov and Daughters
Due to ongoing research, information about this object is subject to change.
Creative: Tronvig Group